After all, we pay eBay fees because eBay is a well known trusted marketplace that drives tons of traffic and brings potential buyers to our listings. We were sure that SEO was relevant only for websites that wanted to appear higher in Google search results, and it had nothing to do with eBay listings rankings. eBay is losing market share to Amazon, Alibaba, Etsy and the likesīut all of the above reasons are EXTERNAL issues you don’t have any control over! What about the internal issues that are totally up to you?įor a long time, we didn’t pay any attention to eBay SEO tactics.Price wars that shrink the profit margin (or decline in sales if you’re not willing to reduce your price).The space became more crowded so there are more sellers sharing the revenue pie.Of course, there are always the usual suspects when it comes to decline in sales: When we, as sellers, started to see a decrease in sales, we began looking for the main reasons behind it. It’s no secret that long time eBay sellers have been expressing more and more frustration towards eBay over what we as sellers see as lack of support to small businesses who are trying to make a living from selling on eBay.Īnd it’s not only the veteran sellers, eBay kept raising the bar for new sellers to the point they were limited to just 5 items a month and had to contact eBay anytime they needed these limits increased, sometimes waiting for quite a while for eBay to increase them, during which time they lost the momentum. Why do so many eBay sellers “suddenly” care about eBay SEO? How to analyze your eBay listings performance.How to get more traffic to your eBay listings.How to apply eBay SEO tactics to improve your rankings on eBay (get your listing to the top!).In other words, how to increase your eBay listings’ visibility and gain more traffic by applying search engine optimization techniques on eBay. In this post, I’m going to address an issue which has been increasingly occupying eBay sellers attention over the past year – eBay SEO.
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